Oreo x BTS Release Limited Edition Hotteok Brown Sugar Flavor, Army Prepares for 'War'

Oreo and global pop icons BTS have joined forces for a limited-edition collaboration, introducing a new Hotteok Brown Sugar Pancake flavor. This partnership marks a significant move in the dynamic snack industry, aiming to create global conversation and engage with popular culture.

The Hotteok Brown Sugar Pancake flavor was inspired by the BTS members' personal preferences and childhood memories of the popular Korean street food. Through this collaboration, BTS shares a taste of Korean culture and a sense of "home" with their worldwide fanbase. "Making Oreo the first snack brand to collaborate with us globally is a great honor. We grew up with Oreo, enjoying it since childhood and now in the studio, and now Oreo is helping us share the taste of home with fans around the world," BTS stated in a press release.

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Making Oreo the first snack brand to collaborate with us globally is a great honor. We grew up with Oreo, enjoying it since childhood and now in the studio, and now Oreo is helping us share the taste of home with fans around the world.

Adding a personal touch, the BTS members designed 13 unique packaging variations to commemorate their 13-year career. These designs feature member names, the BTS light stick symbol (Army Bomb), and secret messages. The packaging also evokes the vibrant atmosphere of a South Korean night market, immersing fans in Korean culture from the moment they hold the product.

Beyond the cookies, Oreo has launched an interactive campaign encouraging fans to create the world's largest digital love letter to BTS. Starting June 8, 2026, fans can scan a QR code on the packaging or visit a dedicated website to submit their messages, with opportunities to win exclusive prizes. Anggya Kumala, Marketing Director of Mondelez Indonesia, emphasized the campaign's interactive nature.

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We are proud to be a part of Oreo's incredible journey.