Paraguay commerce expects strong Father's Day sales, boosted by World Cup, dollar, and promotions

Father's Day in Paraguay is poised for a sales surge, with retailers expressing optimism fueled by a combination of the ongoing World Cup, a stable economic climate, and strategic promotions. The president of the Paraguayan Chamber of Commercial Centers, Andrés Kemper, highlighted that consumers are benefiting from declining inflation, high employment rates, and improved access to credit, creating a "favorable scenario" for spending.

The timing of the World Cup is a significant factor this year, coinciding with the group stages and Paraguay's national team, "La Albirroja," actively competing. Kemper anticipates this will generate "very strong" additional movement in shopping centers, especially in sports, technology, and food sectors. The extended weekend, due to a Monday holiday, further broadens the shopping window and opportunities for family outings.

Retailers expect sales to match or even surpass last year's performance. While the sector's growth has normalized after exceptional post-pandemic years, consumers are now more discerning, actively comparing prices and seeking out genuine promotions and payment options. Eugenio Caje, spokesperson for the Association of Importers and Merchants of Paraguay (Asimcopar), added that a stronger Guarani against the dollar makes imported goods more affordable, directly benefiting consumers with better prices, particularly for apparel and footwear.