Uruguay promotes its products during the World Cup football tournament

Uruguay is actively promoting its "premium products" on the international stage, with a significant event held in Miami during the 2026 World Cup. The initiative, organized by Uruguayan authorities, brought together over 250 business leaders to foster trade and cultural exchange.

Foreign Minister Mario Lubetkin emphasized the strong and growing commercial ties between Uruguay and the United States, noting that the U.S. is Uruguay's primary partner for services, particularly in innovation and IT. He also highlighted a substantial increase in goods exports to the U.S. in 2025.

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The impact was very good (...) Commercial relations between Uruguay and the United States are growing with great power.

According to Uruguay XXI, the nation's investment and export promotion agency, 12% of Uruguay's foreign sales went to the U.S. in 2025, making it the fourth-largest market. Exports totaled approximately $1.553 billion, a 30% increase from the previous year. Beef was the leading export, with U.S. purchases reaching $878 million, a 48% year-on-year rise, accounting for 33% of total exports.

During the "Day of Uruguay" event, attendees sampled Uruguayan beef, desserts, and wines. Lubetkin described the event, held at an art gallery, as a testament to Uruguay's status as a "country of premium products." He also commented on the sporting aspect, praising Uruguay's national team performance and looking ahead to future matches.

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Uruguay is a country of premium products.