Paraguayan Hospitality: New Chains Prepare Arrival as Sector Aims for Growth

Paraguay's hotel industry is poised for a significant transformation, anticipating a surge in corporate travel and fresh investments. The sector is focused on consolidating its growth trajectory, though it highlights air connectivity as a persistent hurdle in attracting international hotel chains and hosting large-scale events.

The Paraguayan Hotel Industry Association (AIHPY) released key performance indicators for the first half of 2026. Juan Danieri, president of AIHPY, described the hotel sector as being in a dynamic period, with a robust corporate agenda and a return of events playing a central role for establishments and destinations.

Data from the first semester shows an average hotel occupancy rate of 61% for Paraguay and 64% for Asunción. The average daily rate (ADR) in the capital stood at US$95.76. International arrivals saw a substantial increase of 46% in the first quarter compared to the same period last year, signaling a positive trend in tourism.

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The references sectorial at the close of June 30 show an occupancy of 61% for Paraguay and 64% for Asunción, along with an average daily rate (ADR) of US$95.76 in the capital.

Danieri attributed the sector's dynamism to corporate activities, congresses, fairs, sporting and cultural events, business ventures, and new investment movements. He noted that the industry has surpassed pre-pandemic levels, with 2026 showing consolidated growth rather than just recovery. "In 2024, we recovered the growth peak, surpassing 2018, and in 2026, this is confirmed by the average rate," he stated.

Despite the positive momentum, Asunción's average hotel rates remain competitive compared to other regional capitals, hovering around US$95.76, below the US$100 mark. For context, Buenos Aires averages around US$120, and Rio de Janeiro around US$115. The AIHPY president emphasized that improving air connectivity is crucial for further expansion and for attracting major international hotel brands and events to the country.

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In 2024, we recovered the growth peak, surpassing 2018, and in 2026, this is confirmed by the average rate. That influences and demonstrates that we are no longer in a recovery phase but in consolidated growth.