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🇮🇩 Indonesia /Technology

Perkosmi Urges Responsible Product Claims in the Digital Consumer Era

From Republika · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Context piece
  • The Indonesian Cosmetics Companies Association urged beauty businesses to make product claims that they can support scientifically.
  • The association warned that fake reviews, fake orders, illegal products and exaggerated claims can mislead consumers on digital marketplaces.
  • It said consumers increasingly compare prices, features and user experiences online, with e-commerce accounting for 41% of global beauty and personal-care sales according to cited 2025 consumer-insight data.

Indonesia’s cosmetics industry association is calling for more responsible digital commerce, especially when companies describe what their products can do.

Perkosmi’s public policy and sustainability team member, Ribut Purwanti, said every claim should have scientific backing. “Of course, the way to take responsibility is through science. Are there scientific findings that can back it up?” she said at a media gathering in Jakarta on Tuesday.

She also warned that digital marketplaces have created room for misleading practices, including fake reviews and fake orders. Consumers now commonly compare a product’s function, price and other users’ experiences before buying, she said. Those comparisons can be manipulated by sellers who use fabricated activity to make products appear more attractive.

Of course, the way to take responsibility is through science. Are there scientific findings that can back it up?

— Ribut PurwantiShe said cosmetics companies should support product claims with scientific evidence.

Illegal and counterfeit cosmetics pose another challenge. Ribut said marketplaces sometimes offer products that look like genuine brands but sell for much lower prices. Some of those items are suspected of being illegal or fake.

She further criticized overclaiming, in which marketing promises benefits that the product cannot deliver. “If we look at the narrative, it may even be designed to make consumers buy the product immediately, without the product being able to deliver on those claims,” she said.

Ribut said the fast-growing digital economy offers opportunities for creativity, but requires an ethical ecosystem. Consumers are becoming more informed and active online. She cited 2025 consumer-insight data showing that e-commerce accounts for 41% of global beauty and personal-care sales, while 84% of consumers compare prices, features and similar products before purchasing. Artificial intelligence is also beginning to help consumers search for product information.

If we look at the narrative, it may even be designed to make consumers buy the product immediately, without the product being able to deliver on those claims

— Ribut PurwantiShe described how exaggerated marketing can pressure consumers into purchases.
About this summary

Originally published by Republika in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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