Persebaya’s push toward its centenary keeps attracting support

Persebaya Surabaya is heading toward its 100th anniversary with a trophy already secured and a long-standing commercial partnership renewed. The club and energy-drink brand Extrajoss have entered the sixth year of their collaboration, launching the “Laki Wani, Extra Laen” campaign.

The campaign follows Persebaya’s victory in the 2026 President’s Cup. For Extrajoss, the title offers a moment to raise expectations rather than close the chapter. Febrian Adiputra, head of Energy and Sports Nutrition at KALBE Consumer Health, said the partnership had passed through many matches, challenges and changes, bringing together Persebaya’s “WANI!” identity and Extrajoss’s message of standing out with courage.

“Of course the trophy must be celebrated. But after becoming champions, expectations rise and the challenges become greater,” Febrian said. He added that the company wanted to keep providing energy as Persebaya pursued its next achievements.

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Of course the trophy must be celebrated. But after becoming champions, expectations rise and the challenges become greater. That is why we want to keep providing energy for Persebaya, not only to preserve what has been achieved, but also to dare to pursue the next achievement.

Founded on June 18, 1927, Persebaya is closely tied to Surabaya and has a large supporter base known as Bonek and Bonita. Extrajoss also has Surabaya roots: KALBE Consumer Health launched the drink there on Aug. 14, 1994. Those shared origins form part of the campaign’s appeal.

Persebaya operations director Candra Wahyudi said the partnership had built trust through different phases of the club’s journey. He described the President’s Cup victory as additional energy for the next target, while stressing that the club wanted to move forward without losing its identity and history.

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A long-term partnership has its own meaning because it is built through different phases, both challenges and achievements. We appreciate Extrajoss for being part of Persebaya’s journey since 2020.