Pertamina Strengthens UMKM Through Innovation, Resilience, and Market Access for Kartini Day

Republika, a prominent Indonesian news outlet, highlights PT Pertamina's initiative to empower Micro, Small, and Medium Enterprises (UMKM) through the "Momentum Kartini 2026" webinar. This event, organized by Pertamina's Rumah BUMN program, underscores the company's dedication to fostering UMKM growth and resilience in the face of global economic pressures, such as rising production costs.

The webinar featured insights from Nilamsari Sahadewa, founder of Kebab Turki Baba Rafi, who shared her journey of scaling a business from a street cart to an international franchise with over 1,600 outlets in 10 countries. Her success story serves as an inspiration, demonstrating the potential for Indonesian UMKM to compete on a global stage. Pertamina itself has been actively involved in nurturing UMKM, providing training, certifications, and facilitating participation in exhibitions.

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UMKM saat ini sedang diuji daya tahannya. Namun, indikator ekonomi kita menunjukkan kondisi yang cukup baik. Ketahanan yang kuat harus diiringi dengan inovasi dan kegigihan agar UMKM mampu membuka peluang pasar baru dan terus meningkatkan daya saingnya.

VP Corporate Communication Pertamina, Muhammad Baron, emphasized that UMKM empowerment is integral to the company's sustainability strategy. This initiative not only aims to make UMKM more robust and competitive but also to help them access broader markets, including the global arena. The commemoration of Kartini Day serves as a poignant reminder of the spirit of struggle, innovation, and resilience that Indonesian UMKM entrepreneurs embody, encouraging them to elevate local products to international prominence.

Furthermore, the article touches upon the importance of energy efficiency and sustainable energy use for UMKM. In a time of rising costs and global dynamics, being judicious with energy is presented not just as a cost-saving measure but as a critical factor for competitiveness and added value. This approach enables UMKM to not only survive but thrive, while also contributing to national energy security. This perspective reflects a uniquely Indonesian understanding of how national enterprises can contribute to both economic development and energy resilience.

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Pertamina berkomitmen untuk terus mendampingi UMKM agar semakin tangguh, adaptif, dan berdaya saing, sehingga mampu tumbuh dan menembus pasar yang lebih luas, termasuk global.