Pizza Hut Peru Launches Children's Day Book Donation Drive

Pizza Hut Peru is inviting families to participate in a special campaign for Children's Day, running from August 14 to 16. The initiative encourages customers to donate gently used children's books at participating Pizza Hut locations in Lima and Callao. In return for their donation, participants will receive a slice of American pizza and a unique storybook created by the children of the Caritas Felices de María association.

The campaign, designed to promote empathy and solidarity, highlights the creativity of the children from Caritas Felices de María, who wrote and illustrated their own tales. These stories have been specially printed for the event and will be distributed on a first-come, first-served basis to those who donate a book during the campaign period.

This initiative fosters a cycle of storytelling, where donated books can find new readers, and participants receive a heartfelt creation from the children. Pizza Hut emphasized the power of reading to spark imagination and connection. The brand stated that this campaign reinforces its commitment to Caritas Felices de María, an association it has supported for over 30 years.

Caritas Felices de María, a non-profit organization operating in South Lima since 1997, is part of Grupo Delosi's corporate social responsibility efforts. The association provides extracurricular educational support to children facing learning difficulties or seeking to build self-esteem. The campaign offers a meaningful way for families to celebrate Children's Day by sharing stories and supporting a worthy cause.

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We believe that reading has the power to awaken imagination, broaden thinking, and connect people with new stories. With this initiative, we seek to make our customers part of a chain of solidarity, further reaffirming the brand's commitment for over 30 years, during which it has constantly supported the Caritas Felices de María association.