Poland's priciest resorts: Zakopane leads, Sopot climbs as coastal towns dominate

Zakopane has once again claimed the title of Poland's most expensive tourist destination, according to data from BIG DATA RynekPierwotny.pl. For the second year running, the mountain resort leads the ranking, with the average price per square meter for newly developed apartments reaching nearly 34,900 PLN, an increase of 12% from the previous year.

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In many holiday resorts, the price per square meter for a new apartment is significantly higher than in Warsaw, Krakow, or Gdansk.

The most significant shift in the top rankings was the ascent of Sopot, which climbed from fifth to second place. The seaside resort saw a substantial 17% rise in average prices for new apartments, now standing at just under 26,800 PLN per square meter. Last year's runner-up, Świnoujście, slipped to third place, experiencing a roughly 5% decrease in average apartment prices to 25,600 PLN per square meter, though it remains one of the priciest markets.

Coastal resorts continue to dominate the list of most expensive holiday locations, securing seven of the top ten spots. These include Hel, Krynica Morska, Grzybowo, and Dziwnów, alongside Sopot and Świnoujście. Mountain towns Zakopane, Kościelisko, and Białka Tatrzańska fill the remaining positions. Grzybowo, in particular, made its debut in the top ten, with a notable 22% increase in its average price per square meter.

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The capital of the Polish Tatra Mountains has further distanced itself from the competition.

Experts observe a consistent rise in the minimum average price required to enter the top ten, now nearing 21,000 PLN per square meter, up from below 19,000 PLN two years ago. This trend underscores the growing premium associated with holiday properties, particularly in desirable seaside locations, which have consistently attracted the most expensive segment of the vacation home market.

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This confirms that the most expensive segment of the holiday home market is concentrated by the sea.