Prochiz Celebrates Independence Day with Indonesia's Largest Cheese Festival

PT Mulia Boga Raya Tbk (Prochiz), a leading Indonesian cheese producer, celebrated Indonesia's 81st Independence Day by hosting the KreaChiz Festival 2026 in Bogor. Following its successful debut in Bandung last year, the festival returned as Indonesia's largest cheese-based culinary event, held at Botani Square Mall from August 15-17.

Under the theme 'Everything Becomes Special,' the festival showcased 30 food stalls offering diverse cheese-infused creations. Attendees enjoyed a range of activities, including a dedicated children's area, live music performances, family competitions, and traditional Independence Day games. The event aimed to encourage broader exploration and consumption of cheese within Indonesian cuisine.

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Everything Becomes Special

Despite a growing national food and beverage market, Indonesia's per capita cheese consumption remains low at approximately 1.3 ounces per year, according to the Central Statistics Agency (BPS). This statistic underscores a substantial opportunity for market expansion and highlights the role of culinary creativity in popularizing cheese.

Prochiz Brand Ambassador, Chef Renatta Moeloek, noted the increasing innovation among local culinary talents in using cheese. "Every year I see more local culinary talents daring to create with cheese. At the KreaChiz Festival, it's not just a sales event, but a space for learning and sharing ideas," she stated. Prochiz views the festival as a commitment to educating the public about the versatility of cheese and fostering a greater appreciation for its use in everyday meals, aligning with their mission to make cheese accessible and popular through creative and inclusive initiatives.

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Every year I see more local culinary talents daring to create with cheese. At the KreaChiz Festival, it's not just a sales event, but a space for learning and sharing ideas.