RedDoorz expands aggressively, partnering with 4,100 property owners

RedDoorz is expanding its hotel network across Southeast Asia without owning every property in the chain. Entering its 11th year, the company says it now works with more than 4,100 properties in Indonesia and the Philippines, spread across more than 300 cities.

The company uses a partnership-based, asset-light model with independent property owners. It has built a portfolio of seven brands, including RedDoorz Classic, SANS, Sunerra, Urbanview, Lavana and RedLiving, serving travelers from the budget market through premium and private accommodation.

Technology supports much of the network’s operations. RedDoorz’s internally developed platform handles dynamic pricing, demand forecasting, operational automation, property-quality monitoring and guest interactions. The company is also developing artificial intelligence tools that process data from individual properties to help manage prices, predict market demand and improve efficiency.

Founder and Chief Executive Amit Saberwal said the company’s growth depended on cooperation with property owners and the technology used in daily operations. “For 11 years, RedDoorz has never operated alone. Every step we have taken to this day has resulted from the trust of customers, the support of property partners, the dedication of employees and RedKru, and collaboration with the media and communities,” he said in a statement.

RedDoorz celebrated its anniversary with the Spec11al Anniversary Show at Blok M Hub in Jakarta, attended by more than 5,000 customers, hotel partners, employees, media representatives and community members. Other activities included a Treasure Hunt in 11 cities, an 11 Trivia program on Threads and discounts of up to 11,000 rupiah. The company also worked with Indonesia’s National Zakat Agency, BAZNAS, to distribute donations to people affected by an earthquake in East Nusa Tenggara and forest and land fires in Kalimantan.

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For 11 years, RedDoorz has never operated alone. Every step we have taken to this day has resulted from the trust of customers, the support of property partners, the dedication of employees and RedKru, and collaboration with the media and communities.