Redrick Public Relations Nominated for Two SABRE Awards EMEA

Nigeria's leading public relations firm, Redrick Public Relations, has achieved a significant milestone by securing two finalist spots at the prestigious 2026 SABRE Awards EMEA. This recognition places the agency among the elite in the communications industry, celebrated for its excellence in branding, reputation, and engagement.

The shortlisted campaigns, "Coca-Cola Nigeria: Redefining Cultural Currency" in Influencer Marketing and "CeraVe Africa: From Under-Represented to Category Leader" in partnership with CeraVe (L’Oréal Dermatological Beauty), underscore Redrick PR's deep understanding of the African market and its ability to craft culturally resonant campaigns.

Ijeoma Balogun, Founder and CEO of Redrick PR, emphasized the agency's commitment to creating authentic work deeply rooted in culture. "Being recognized on the SABRE EMEA stage is a testament to our team’s dedication to global excellence," she stated. "We don’t just want to create campaigns; we want to deliver authentic work that truly engages and creates value, ensuring that local and global brands operating in Nigeria and Africa are heard in a way that is impactful and lasting."

This double nomination marks a pivotal moment for Redrick PR, a firm consistently pushing the boundaries of public relations through digital-first strategies and cross-border campaign management. Their success highlights the growing sophistication of African PR agencies and their capacity to compete on a global scale. This achievement is particularly noteworthy for ThisDay readers, showcasing Nigerian innovation and expertise in a competitive international arena and reinforcing the firm's position as Africa's authority in culture-led PR.

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At Redrick, our work is deeply rooted in culture. Being recognized on the SABRE EMEA stage is a testament to our team’s dedication to global excellence. We don’t just want to create campaigns; we want to deliver authentic work that truly engages and creates value, ensuring that local and global brands operating in Nigeria and Africa are heard in a way that is impactful and lasting.