Regina Pats slash ticket prices for next season and hope it pays off

The Regina Pats are overhauling their ticketing strategy, slashing prices to attract more fans to their games. The team aims to make attending Pats hockey more affordable and accessible for families and casual supporters.

Key changes include a new family zone where silver equivalent seats will cost $12.50 each before taxes and fees, a 58% drop from last season's single-game prices. Weekday games will also see a 50% reduction, with tickets starting at $12.25. Single-game ticket prices across all categories are down 15%.

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We want to give a little bit to whatever you want, so if you want a $12 ticket, we got a $12 ticket for your family now. If you want to sit in the box, we got a box for you.

"We want to give a little bit to whatever you want, so if you want a $12 ticket, we got a $12 ticket for your family now," said Shaun Semple, owner of Brandt Sports & Entertainment. "If you want to sit in the box, we got a box for you."

Season ticket holders are also set to benefit from enhanced perks. Each seat will now include a $170 food and beverage credit, distributed as $5 for each regular season home game. Pre-season games are included at no extra cost. The team estimates these changes add up to 30% more value for members.

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When I saw those prices, I was like my jaw actually dropped like I just couldn’t be any more shocked. I didn’t think they would go this direction but I’m more than thrilled that they did, because the Pats are an organization I root for, there’s a lot of great people in the organization, and the players deserve all the support in the world.

"You need to make sure that you can hold onto your fan base," said Concordia University economics senior lecturer, Moshe Lander. "If you can’t deliver them a Memorial Cup or a WHL championship, you’re not going to be competitive, then at least make sure you’re not alienating your fans by saying, ‘And not only that but you can’t come here as well because you don’t have the disposable income to do it.'"

The announcement coincides with Brandt Sports & Entertainment preparing to operate the Brandt Centre. With both the team and arena under one organization, the Pats anticipate a more unified approach to improving the fan experience, from ticketing to concessions and facility upgrades.

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You need to make sure that you can hold onto your fan base. If you can’t deliver them a Memorial Cup or a WHL championship, you’re not going to be competitive, then at least make sure you’re not alienating your fans by saying, ‘And not only that but you can’t come here as well because you don’t have the disposable income to do it.'