Samsung's Galaxy Z Fold 8 and Flip 8 pre-orders open July 28 with enhanced benefits

Samsung is set to launch its latest foldable smartphones, the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8, and Galaxy Z Flip 8, with pre-orders commencing July 28 and the official release scheduled for August 7. Customers who pre-order will be able to receive their devices starting August 4, three days before the official launch.

This year's pre-order campaign emphasizes the 'Double Storage' benefit, allowing customers to get double the storage capacity for the same price. For instance, purchasing a 256GB model grants a 512GB device, while an upgrade to 1TB is available for an additional fee on select Fold 8 models. This promotion applies across all sales channels, including Samsung's official online and offline stores, as well as major open markets like Coupang and Gmarket.

Beyond storage upgrades, pre-order customers can access various perks. These include subscription packages like the 'New Galaxy AI Subscription Club,' offering benefits such as residual value guarantees upon device return and Samsung Care+ coverage. Additionally, Samsung is providing coupon packs for discounts on accessories and smartwatches, along with extended free trials for services like Google AI Pro and the reading platform Wela.

The article also details the pricing and color variants for each model. The Galaxy Z Fold 8 Ultra starts at 2.57 million won for the 256GB model, while the Z Flip 8 begins at 1.68 million won. Notably, certain color options for each device are exclusive to specific channels, such as Samsung's official website and stores. The report highlights a growing consumer preference for 'jagimje' (unlocked) phones, allowing greater flexibility in choosing mobile carriers and plans, driving competition among various retail channels to attract these customers with tailored benefits.