Sehidang Offers Affordable Lunch Boxes for City Dwellers

Syazmel Firza Azly, 29, left his job in retail to support his mother in launching Sehidang, a home-based catering business that has gained popularity among Kuala Lumpur's urban residents. Operating online, Sehidang provides daily packed lunches that cater to local tastes, offering a convenient and cost-effective alternative for busy workers.

Syazmel's inspiration stemmed from his own struggles finding affordable and quick lunch options while working in a shopping mall. He recalled the difficulties of accessing external food stalls, often requiring long walks, sometimes in bad weather, to purchase meals that were both expensive and time-consuming to acquire.

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Before, when I worked in the retail sector, it was indeed difficult and expensive to eat lunch. Some shopping malls were located far from external food shops like nasi campur or nasi ayam. Customers had to waste time and energy, braving rain and sun just to buy food.

Recognizing the high cost of living in Kuala Lumpur, where a basic meal can cost between RM12 and RM13, Syazmel was determined to provide a better solution. "Seeing that difficulty, I decided to start this business. At the same time, I wanted to help my mother quit her job and start her own business from home," he explained.

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Seeing that difficulty, I decided to start this business. At the same time, I wanted to help my mother quit her job and start her own business from home.

His mother, Zaizul Hishmah Zolkeple, serves as the head chef, adhering to a principle of prioritizing customer satisfaction as if cooking for her own family. The business also invests significantly in premium food containers to ensure the delivered meals remain clean, fresh, and safe.

Sehidang distinguishes itself with its service and a "one dish, one day" concept, featuring a different menu daily to prevent monotony. They focus on preparing hearty, traditional Malaysian dishes designed to keep customers full and energized throughout the afternoon. Syazmel personally handles deliveries before the lunch hour begins, emphasizing convenience and reliability.

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What differentiates us is the service. We make it easy for customers without needing to walk far, and I myself will deliver the food right on time before the lunch hour begins.