Seoul Mayoral Candidates Vie for Elderly Vote with 'Big Son' Promises

As the mayoral election heats up, the competition for the crucial elderly vote has intensified, with both leading candidates, Jung Kang-oh of the Democratic Party and Oh Se-hoon of the People Power Party, vying for the attention and support of senior citizens.

“

I will become the big son of Seoul's elders.

During a joint appearance at an event hosted by the Korean Senior Citizens Association, both candidates presented themselves as the ideal caregiver for the city's elders. Jung Kang-oh, drawing on his experience as Seongdong District mayor, promised to be the "big son" of Seoul, focusing on enhanced welfare and care systems to ensure seniors can live stable lives within their communities. He emphasized his understanding of the sacrifices seniors have made for the nation and society.

“

I will be the real big son of Seoul.

In response, incumbent Mayor Oh Se-hoon countered by highlighting his proven track record and existing policies, asserting his claim as the "real" big son of Seoul. He pointed to the success of the Seoul Healthy Living app, "Sonmok Doctor 9988," which has a high user engagement rate, as evidence of his commitment to improving the health and well-being of seniors. Oh aims to make Seoul a leading city for longevity globally.

“

I remember that you always put your children first.

The differing approaches reflect a broader strategy to appeal to older voters, who are considered a key demographic in local elections. While Jung emphasizes grassroots, hands-on administrative experience and practical welfare services, Oh leans on his mayoral experience and established city programs. This dynamic highlights the distinct political strategies employed by each party to capture the senior vote, a critical factor in determining the outcome of the Seoul mayoral race. The focus on elder care issues is expected to intensify as the election campaign progresses, covering aspects like healthcare, leisure, and employment opportunities for seniors.

“

Seoul citizens have 9.3 million people, and 2.8 million are using the app.