Serbia's "Roll Up Your Sleeves" Cleanup Campaign Set for May 10

Serbia is gearing up for its largest environmental initiative yet, the "Zavrni rukave" (Roll Up Your Sleeves) national cleanup campaign, scheduled for May 10th. Organized by the association "Prvi prvi na skali" (First on the Scale), this event marks a significant collective effort to address environmental pollution across the nation.

The campaign calls upon citizens, formal and informal groups alike, to participate in cleaning up designated areas. This year's focus includes Metino Brdo, where the organizers will gather participants from 9:45 AM. The cleanup will cover the slopes of Metino Brdo, the "Josif Pančić" trail, the area around the Radoje Raki Ljutovac monument, and surrounding green spaces.

"Prvi prvi na skali" is providing essential supplies such as trash bags and gloves for the first 50 participants, along with refreshments, in collaboration with Ekostar pak and TP Morava. The local utility company JKP Šumadija will handle waste collection, continuing their support from previous years.

The "Zavrni rukave" campaign, initiated in 2020, has grown substantially. Its previous iteration in 2023 was the largest to date, with 11,700 participants cleaning 399 locations in 158 cities, municipalities, and villages, collecting an impressive 20,300 bags of waste. Citizens are encouraged to identify and report polluted areas, with over 70 locations already registered for this year's event, showcasing a strong public commitment to environmental stewardship.