SHB Repositions Comprehensively, Aiming for a Next-Generation National Bank Status

Saigon-Hanoi Bank (SHB) is embarking on a significant transformation, redefining its identity and strategic direction to emerge as a leading "next-generation national bank." This ambitious move reflects Vietnam's broader economic ascent and the evolving role of its financial institutions in driving national growth.

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The new era, the era of rising up, is no longer a slogan but has become an inevitable requirement.

At the recent shareholder meeting, SHB's Deputy Chairman and Deputy General Director, Do Quang Vinh, articulated a vision that moves beyond mere capital provision. The bank's new strategy is built upon two core pillars: a robust ecosystem and advanced technology. The ecosystem approach signifies SHB's commitment to deepening its partnerships with leading enterprises, integrating itself into their value chains to offer bespoke financial solutions. Technology, in turn, serves as the crucial infrastructure enabling the bank to effectively leverage its expanded ecosystem and deliver tailored services to diverse client segments.

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In this context, SHB determines to transform comprehensively, not only in brand identity but also from its core, business model, and operational capacity.

This strategic pivot is grounded in SHB's 33-year history of supporting Vietnam's economic development, having financed key projects across various sectors, from infrastructure like the Nuoc Ngam bridge and Quang Tri airport to energy initiatives such as the Yang Trung wind farm. By forging new collaborations with major corporations in 2025, including Tasco and the Vietnam Chemical Group, SHB aims to solidify its position in critical industries like transportation, energy, and chemicals.

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This demonstrates the bank's commitment to the economy, to every individual in society, and to the nation.

The redefined positioning targets a broader client base, extending beyond traditional corporate lending to encompass the entire value chain. SHB aspires to be the premier institution for capital and comprehensive financial solutions, serving strategic partners, large ecosystems, supply chains, SMEs, and individual customers alike. This signifies a shift from a purely capital-centric model to one that is deeply embedded within the operational fabric of its clients, fostering multi-layered, sustainable growth and creating a ripple effect across the economy. This forward-looking strategy positions SHB not just as a bank, but as a key enabler of Vietnam's continued economic dynamism.

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SHB aims to become a leading bank in providing capital and comprehensive financial solutions for customers, including strategic partners, large businesses with ecosystems, supply chains, small and medium-sized enterprises, and individual customers.