Shinsegae International Launches Major Promotion for Foreign Tourists During Golden Week

As Japan's Golden Week and China's holiday period commence, the retail industry is gearing up for a surge in foreign tourism. Shinsegae International is seizing this opportunity by rolling out an extensive promotional campaign designed to attract and cater to international visitors.

The initiative focuses on showcasing and driving sales for popular K-beauty and K-fashion brands, reflecting a broader strategy to enhance global customer reach. The campaign, running from April 30 to May 10, offers exclusive discounts and gift events for foreign passport holders, aiming to capitalize on the increased foot traffic expected during this peak travel season.

Beauty brands like Yeonjak, Videbichi, and Amuse will feature special offers in department stores and duty-free shops. Niche perfume brands are also participating, providing discounts and additional gifts at flagship stores. In the fashion sector, brands such as Studio Tombo, Vov, Della Lana, and Ille Elle will offer discounts and gift certificates at department stores. This multi-faceted approach underscores Shinsegae International's commitment to leveraging the "Golden Week" period as a crucial window for brand promotion and international customer acquisition, highlighting the growing global appeal of Korean culture and products.

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The Golden Week period is an important time to promote our brands to global customers.