Sleeplessness in flames and at night you stare at the ceiling? Try the cherry trick

This article from iDNES.cz serves as a notice regarding advertising and content access, presenting users with a choice between a paid subscription and free access supported by advertising.

Users can opt for "iDNES Premium," which offers an ad-free experience across several of the publisher's websites, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This subscription also includes access to digital newspapers and magazines.

Alternatively, users can choose free access that includes targeted advertising. This option involves consenting to the use of cookies and other online identifiers for the purpose of displaying ads tailored to user interests. The advertising is personalized based on browsing habits and online activity, with both the publisher, MAFRA, a.s., and its 125 advertising partners utilizing this data.

The article clearly states that users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free iDNES Premium service. It also clarifies that consent for other purposes, such as personalized content display, can be managed independently. The text further explains the processing of data based on legitimate interest and provides a link for users to adjust their privacy settings and view a list of advertising partners.