Study: Nearly 80% of Chilean Micro-Entrepreneurs Use Artificial Intelligence

A recent study conducted by Fundación Luksic reveals that a significant majority of micro-entrepreneurs in Chile are embracing artificial intelligence (IA) in their businesses. The research, which surveyed 15,000 small business owners, found that 77% utilize IA tools in their operations.

The study highlights a notable achievement in gender equality within the technological sphere, with female participation at 52%, surpassing the global average. This indicates that women are actively leveraging IA to enhance their entrepreneurial endeavors.

Chilean women entrepreneurs are primarily employing IA for tasks such as designing logos, managing social media platforms, and developing marketing strategies. These applications demonstrate a practical and results-oriented approach to integrating advanced technology into small business operations.

Cristián Schalper, manager of Social Programs at Fundación Luksic, expressed surprise at the findings, noting that the foundation aims to provide tools that empower individuals to drive change and improve their well-being. The study underscores Chile's progress in digital adoption among its micro-entrepreneurial sector.

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