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🇹🇼 Taiwan /Culture & Society

Taiwan museum social media manager's witty reply sparks viral trend

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

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  • A social media manager for the National Palace Museum of Southern Branch in Taiwan unexpectedly went viral for a brief, humorous reply.
  • The exchange sparked a trend of users calling for the

A witty social media manager for Taiwan's National Palace Museum Southern Branch has become an internet sensation after a brief, humorous reply on the Threads platform sparked a viral trend.

What do you want?

— Social Media ManagerThe social media manager's initial reply on Threads that sparked the viral trend.

On July 25, a user posted "National Palace Museum Southern Branch" on Threads. The social media manager responded with a simple, "What do you want?" This seemingly mundane interaction unexpectedly captivated users, leading to a surge of comments calling for the manager's attention.

The social media manager, who is also an assistant researcher at the museum, actively engaged with the online buzz. They responded humorously to numerous comments, often incorporating knowledge of the museum's artifacts. One notable reply used an image of a "white porcelain infant pillow" with the caption "I saw you," which garnered over 13,000 likes. Another response to a user commenting at 4 a.m. asked, "Why aren't you sleeping?" The manager even offered comfort to a user who claimed to be heartbroken.

I saw you

— Social Media ManagerA humorous reply using a museum artifact image to acknowledge a user.

This engaging approach has significantly boosted the museum's online presence. The social media manager's strategy involves transforming museum stories into relatable and interactive content, treating the artifacts like beloved celebrities. Their inspiration often comes from user comments and everyday life, demonstrating a unique blend of professional knowledge and playful online engagement. The museum has now shared images of the social media manager, satisfying public curiosity.

Why aren't you sleeping?

— Social Media ManagerA response to a user commenting in the early morning hours.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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