Taiwanese Zongzi Sells Record 100,000 Units in Two Weeks

The Huwei Township Farmers' Association has once again demonstrated the enduring appeal of its signature 'Tiger King Peanut Zongzi,' achieving an unprecedented sales milestone. Even with the Dragon Boat Festival still over a month away, pre-orders for this unique, traceable peanut zongzi have surged, with over 100,000 units sold in a mere two weeks. This remarkable feat shatters previous records and highlights the product's strong market presence and consumer loyalty.

This success comes despite a notable increase in the cost of essential ingredients. The price of traceable glutinous rice has risen, as have the costs of shiitake mushrooms and cooking oil. While the farmers' association initially planned a price adjustment to cover these increased expenses, they have absorbed a portion of the cost increase, resulting in a modest price hike for consumers. This commitment to maintaining affordability, while ensuring quality, has undoubtedly contributed to the overwhelming customer response.

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This year, the price of raw materials has risen, such as traceable glutinous rice per 30kg bag from NT$1450 to NT$1750, shiitake mushrooms from about NT$1200 per kg to NT$1370, and even 18-liter barrels of cooking oil from NT$780 to around NT$820, with an overall significant increase.

The overwhelming demand, with a significant portion of orders coming from northern Taiwan, underscores the product's widespread popularity beyond its local origins. The association's employees have shown remarkable dedication, voluntarily working overtime during the holiday period to meet the surge in orders. With production now operating on a bi-weekly schedule and an estimated total output of 160,000 zongzi for the year, the Huwei Farmers' Association is poised to continue its tradition of delivering a beloved culinary staple, reinforcing its reputation as a key player in Taiwan's agricultural and food industry.

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In the past, it took more than two months to achieve over 100,000 pre-orders, but this year, after pre-orders opened in April, it broke through 100,000 in just two weeks, setting a new record.