Tape Ruvicha enhances Chaco presence with Ford and New Holland at Expo Pioneros

Tape Ruvicha is strengthening its position in Paraguay's Chaco region during Expo Pioneros 2026, a significant event in the country's agribusiness calendar. The company is featuring the power and technology of its flagship brands, Ford and New Holland, to meet the specific demands of Chaco producers.

With 53 years of experience in the national market, Tape Ruvicha is presenting a comprehensive range of vehicles tailored for rural environments. The new generation Ford Ranger pickup, described as one of the most complete for farm work, is a key highlight. Other Ford models on display include the Maverick pickup with 4x4 capabilities, the Bronco Sport for challenging terrains, and the Territory and Explorer SUVs.

Ford aims to differentiate itself through four core pillars: safety, technology, design, and performance. According to engineer Bruno Sánchez, marketing manager for Ford, all Ranger versions come equipped with seven airbags, 360-degree cameras, and advanced connectivity systems, emphasizing safety as a standard feature.

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Todas las versiones de la Ranger incorporan siete airbags, cámaras 360 grados y sistemas avanzados de conectividad, apostando a que la seguridad sea un estándar y no un adicional.

In parallel, Tape Ruvicha is bolstering its commitment to the Chaco with the inauguration of a new dealership in Loma Plata. This facility includes a modern showroom and enhanced customer amenities. The company is also offering attractive commercial terms, such as financing up to 60 months, plans with no initial down payment, and a "Plan Zafra" specifically designed around the agricultural sector's production cycles.

Germán Cardozo, marketing manager for New Holland, explained that the brand is showcasing machinery specifically prepared for the Chaco's soil conditions. Featured equipment includes the Series 30 tractor for daily operations and the T7.260 tractor with over 230 horsepower and Full Powershift technology for demanding tasks. The CR 7.90 combine harvester and the SP 2500 sprayer, designed for precision farming, are also on display. Cardozo also stressed the importance of after-sales service, noting that New Holland technicians provide on-site repairs at rural establishments for prompt support to producers.

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La compañía también llevó a la feria la cosechadora CR 7.90 con tecnología Twin Rotor y la pulverizadora SP 2500, orientada a optimizar la precisión en el campo.