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🇮🇩 Indonesia /Culture & Society

Tasikmalaya University Lecturers Boost UMKM Competitiveness Through Digitalization

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Official statement Outcome reported
  • University lecturers in Tasikmalaya have completed a community partnership program focused on enhancing the competitiveness of local micro, small, and medium enterprises (UMKM) through digitalization and product innovation.
  • The program, funded by the Ministry of Education, Culture, Research, and Technology, provided UMKM Rima Craft with training in financial management, digital marketing, and the use of AI for promotion, alongside production equipment.
  • Digital transformation efforts included developing a web-based information system to manage the business profile, product catalog, and online transactions, aiming to boost UMKM competitiveness.

A community partnership program led by lecturers from the Universitas Bina Sarana Informatika (UBSI) Tasikmalaya campus has concluded, aiming to bolster the competitiveness of local micro, small, and medium enterprises (UMKM). The initiative, funded by the Ministry of Education, Culture, Research, and Technology, focused on Rima Craft, a Tasikmalaya-based UMKM specializing in woven goods from sea pandan and jaksi pandan.

The program, which ran from May to August 2026, provided comprehensive support to Rima Craft. This included strengthening business governance, enhancing digital marketing strategies, and improving product value to ensure competitiveness in the evolving technological landscape. The project was spearheaded by Herlan Sutisna, with fellow lecturers Taufik Wibisono and Ratningsih, alongside students Reyhan Andrea Firdaus and Zamzam Permana Maulana Sidik.

Herlan Sutisna emphasized that the program's design was directly informed by the partner's needs, ensuring practical application of the solutions provided. "We don't just provide training; we accompany our partners so they can implement every innovation we offer," he stated. The initiative began with a Focus Group Discussion (FGD) and socialization to identify Rima Craft's challenges and plan the support activities. This led to the provision of essential production assets, including sewing machines, compressors, and weaving tools.

Further training covered financial management, digital marketing, and the utilization of Generative Artificial Intelligence (AI) for promotional content creation and efficiency. Rima Craft also benefited from the development of SIMKURING, a web-based system designed as a digital hub for the business's profile, product catalog, services, and online transactions. This multifaceted approach aims to equip UMKM with the tools and knowledge needed to thrive in a digital economy.

We don't just provide training; we accompany our partners so they can implement every innovation we offer.

— Herlan SutisnaHerlan Sutisna, the project leader, explained the program's hands-on approach to supporting UMKM Rima Craft.
DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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