Tinubu hails aide’s election to global advertisers’ body

President Bola Ahmed Tinubu has lauded the election of his Senior Special Assistant on Digital Engagement, Strategy and New Media, Otega Ogra, to the Executive Committee of the World Federation of Advertisers (WFA). This appointment, made during the Global Marketing Week Conference in Stockholm, Sweden, marks a significant recognition of Nigerian expertise on the global stage, with Ogra being the only representative from West and Sub-Saharan Africa.

The President's commendation emphasizes that Ogra's emergence reflects the growing capacity of Nigerian professionals to contribute meaningfully to international industry standards. "Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets," stated the President via a release signed by his Special Adviser on Information and Strategy, Bayo Onanuga. This development is viewed not just as a personal distinction for Ogra but as a strategic opportunity for Nigeria and the broader African continent, placing them at the forefront of global discussions on marketing, brand trust, and innovation.

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Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets.

Furthermore, President Tinubu connected Ogra's achievement to his administration's 'Renewed Hope Agenda.' The focus on advancing the creative economy, strengthening digital governance, and positioning Nigeria as a hub for innovation and enterprise is directly bolstered by such international appointments. The WFA, representing over 150 multinational companies and national associations across more than 60 countries, provides a crucial platform. Ogra's role on its Executive Committee, the highest decision-making body, signifies Nigeria's increasing influence in shaping global marketing and communications discourse, a point of pride for the nation's burgeoning professional class.

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Otega's election... places them [Nigeria and the African continent] at the centre of global conversations on brand trust, platform accountability, innovation and the future of marketing and communications.