Tunisia Approves 2026 Olive Oil Promotion Programs to Boost Global Exports

Tunisia is doubling down on its globally renowned olive oil sector, with the Council of Packaged Olive Oil approving ambitious promotional programs for 2026. This strategic move, spearheaded by the Ministry of Industry, Mines and Energy, signals a clear intent to not only solidify Tunisia's standing in established markets but also to aggressively pursue new avenues for growth. The focus is on making Tunisian olive oil a more prominent fixture on international tables, from the traditional European heartlands to burgeoning markets in North America, Asia, and South America.

The approval of these programs is more than just a bureaucratic step; it's a testament to the sector's vital economic importance for Tunisia. By supporting companies dedicated to producing and exporting high-quality packaged olive oil, the government aims to enhance the product's global competitiveness. This includes promoting the 'Tunisian origin' itself, a mark of quality and tradition that the nation is keen to leverage on the world stage. The upcoming national competition for the best packaged olive oil further underscores this commitment to excellence and quality control.

Early indicators are exceptionally promising, reflecting the success of Tunisia's export strategy. The first quarter of 2026 has witnessed a remarkable surge in packaged olive oil exports, with values jumping by 69% and volumes by an impressive 95% compared to the same period in 2025. This surge, reaching over 20,000 tons and valued at 340 million dinars, demonstrates the growing international demand and the effectiveness of Tunisia's promotional efforts. It’s a clear sign that Tunisian olive oil is not just maintaining its presence but is actively capturing a larger share of the global market, a development that resonates deeply with national pride and economic aspirations.

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This approach aims to support companies specialized in the production and export of packaged olive oil in order to consolidate the presence of Tunisian products in traditional markets and strengthen its access to new markets with high potential, particularly Canada, the United States, the Gulf countries, China, Russia and Brazil.