UBSI Researchers Refine Study on Student Green Purchasing Behavior in Mataram FGD

Universitas Bina Sarana Informatika (UBSI) is actively pursuing collaborative research to tackle environmental concerns through data-driven methods. A recent Focus Group Discussion (FGD) in Mataram brought together a research team to refine their study on the green purchasing behavior of university students.

The initiative underscores UBSI's commitment to addressing environmental issues by fostering collaborative research. The FGD specifically aimed to mature the research on student purchasing habits, seeking to understand and potentially influence consumer decisions towards more sustainable options.

By employing a data-driven approach, the researchers intend to gather concrete evidence to inform strategies for promoting environmentally conscious consumption among students. This effort aligns with a broader goal of strengthening collaborative research to find effective solutions for environmental challenges.