Unisba Management Program and PPKM Strengthen Business Ethics and Halal Ecosystem for MSMEs

The Management Study Program at the Faculty of Economics and Business (FEB) of Universitas Islam Bandung (Unisba) has collaborated with the Bandung Regency Business Association (PPKM) for a community service initiative. The program, themed "Business Ethics and Halal Ecosystem for MSME," took place over two days, May 21-22, 2026, at the Unisba campus in Bandung.

The event commenced with the signing of a memorandum of understanding between Unisba, represented by Indra Fajar Alamsyah, Ph.D., and PPKM Kabupaten Bandung, represented by Dewi Ayu Wulansari. This strategic partnership aims to bolster synergy between higher education institutions and business actors, specifically to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) for professional, ethical, and competitive growth.

The first day featured presentations on business ethics by Allya Roosallyn A, M.Si., emphasizing honesty, responsibility, transparency, and compliance. Nadia Meirani, MSM, discussed the importance of legal understanding in business partnerships for fostering healthy and mutually beneficial relationships.

On the second day, participants received further training on the halal ecosystem, including guidance on legal registration and halal certification. This session was led by Mochamad Malik Akbar Rohandi, MM., Eka Tresna, MM, Rezi M Taufik, MBA., and Ayu Puspita from UP3H Unisba. The focus was on helping MSMEs understand the significance of the halal ecosystem and certification as a strategy to increase consumer trust.

Through this community service program, the Management Study Program at FEB Unisba hopes that MSMEs affiliated with PPKM Kabupaten Bandung will be better prepared for the competitive market demands. Strengthening business ethics, partnership understanding, legalities, and the halal ecosystem are considered crucial foundations for sustainable growth, public trust, and a stronger position in the national halal market.