Victoria Beckham’s label cracks first profit since 2008

Victoria Beckham’s fashion and beauty label has reported its first operating profit since launching in 2008, marking a turnaround for the business founded by the former Spice Girl.

Accounts reported by the Financial Times show Victoria Beckham Holdings Ltd made an operating profit of £7.3 million in 2025, compared with a £1.6 million loss in 2024. Revenue increased 15%, reaching £129.8 million, up from £112.7 million.

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We have all worked hard for a long time for this moment of profitability and growth.

The company expanded into beauty in 2019, but three years later it carried almost £54 million in debt. Beckham said the business had been open about its difficulties and had now recovered.

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We’ve been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace.

“We have all worked hard for a long time for this moment of profitability and growth,” Beckham told the Financial Times. “We’ve been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace.”

Beckham also said that, after two decades, consumers no longer viewed the label simply as a celebrity brand. A Netflix documentary released last year followed her career from pop star to fashion designer and highlighted the company’s struggles as she prepared for a Paris Fashion Week show.

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After 20 years, people don’t look at my brand as a celebrity brand any more.