WEBSI 2026: A Full Day for Digital Creators in Ljubljana

The WEBSI 2026 event, scheduled for September 10 in Ljubljana, promises a full day dedicated to digital creators under the slogan "For Digital Creators." The conference will bring together experts from prominent Slovenian and international companies, agencies, and media outlets.

Discussions will center on the most influential topics shaping the digital landscape today. These include artificial intelligence, digital sales, social media, influencers, media, and brand building. The program features lectures, practical case studies, and a podcast, offering insights into the trends, challenges, and opportunities that define the future of digital communication.

Key sessions will explore the competitive landscape in 2026, questioning the sufficiency of SEO and GEO strategies. Young digital creators will present winning solutions from "Fish Friday" challenge. A traditional review of submitted works, "Between Hype and Truth," will be analyzed by Kristina Zidar from Agency 101 and Matic Raztresen of Specto. The morning conference segment will focus on the future of digital sales and advertising, with experts Zoran Savin (IAB Slovenia) and Klemen Geršak (Arhea) presenting trends and investment forecasts for 2026.

Artificial intelligence's role in marketing will be a significant theme. Brigita Zorec Cetin (Retoba) and Simon Cetin (iPROM/Retoba) will discuss how AI is transforming marketing, communication, and purchasing decisions. Željko Plesac (Infinum) will address the challenges of AI transformation, emphasizing the need for strategic implementation. The afternoon session will feature Nik Čuruvija (DROM Agency) on using TikTok for highly regulated brands, showcasing how to be bold and relevant within strict rules. Morena Šimatić (Uber Croatia & Slovenia) will discuss mobility, data, and local relevance in meeting modern consumer needs.

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For Digital Creators