Website Notice: Advertising Preferences and Data Privacy Options

This notice from iDNES.cz addresses users regarding advertising preferences and data privacy. It presents two primary options: either accept personalized advertising, which involves data collection and processing by MAFRA, a.s., and its 125 advertising partners, or opt for the "iDNES Premium" subscription for an ad-free experience.

The notice elaborates on the types of data used for targeted advertising, including user browsing habits and online activities. It also specifies that certain data may be processed based on legitimate interest, with options for users to object or adjust settings. The system aims to tailor content and advertisements to individual user preferences.

For users who choose the free option with advertising, the notice clarifies that consent for personalized advertising is always granted for the purposes outlined. However, it also notes technical limitations from advertising providers that necessitate specific opt-outs for certain data processing activities, such as personalized content selection and site operation, even when not used for targeted ads.