Who Keeps People Together for 35 Years? New Project and Contest Launched

A new content project from "Delfi" aims to uncover and celebrate the human bonds that endure over 35 years, a period in which nearly everything else can change. Titled "Together for 35 Years," the initiative includes a contest offering valuable prizes for the most compelling stories.

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Over 35 years, you clearly understand that the most valuable things are not created in a day. They require time, trust, care, and many shared experiences.

The project centers on the question of what sustains relationships through such a significant span of time. "Delfi" journalists will seek out unique narratives, featuring both well-known personalities and individuals whose stories of strong connections deserve to be told. These could include married couples celebrating decades together, lifelong friends, siblings, colleagues who have worked side-by-side for years, or even neighbors and people brought together by chance.

The initiative is partnered with "Nostra," a company whose own 35-year history mirrors the project's theme. Founded in 1988 by two friends who started a fabric business from the trunk of a car, "Nostra" officially became a company in 1991. It has since grown into a successful home and hotel textile business operating across Europe. The company's name, "Nostra," is Latin for "ours," a concept deeply connected to their work creating textiles for spaces where people gather.

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Nostra's story also began with two people – friends, who shared a common idea and trust in each other. Therefore, celebrating our 35th anniversary, we wanted to talk not only about our journey but also about the human relationships that have become a part of their lives over so many years.

"Over 35 years, you clearly understand that the most valuable things are not created in a day. They require time, trust, care, and many shared experiences," says Karolis Kaminskas, retail manager at "Nostra." He notes that the company's story began with two friends sharing an idea and trust, making the project's focus on human connections particularly meaningful as they celebrate their anniversary. Kaminskas emphasizes that the comfort of home is ultimately created by the people with whom we share it, giving their company name "Nostra" added significance.

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The comfort of home is ultimately created by the people with whom we share that home and life. Perhaps that is why our very name – "Nostra," or "ours" – takes on even more meaning in the context of this project today.

Gabrielė Budrienė, content project and conference manager at "Delfi," found the number 35 personally resonant, immediately thinking of her sister, a gift she received 35 years ago. She poses the central question of the project: what helps two people maintain their connection despite decades of life changes? "Delfi" journalists will explore this question through the project's content, seeking answers that resonate with the universal experience of enduring relationships.

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When we started talking about people connected by a 35-year relationship, my first thought was about my sister. Exactly 35 years ago, I received one of the greatest gifts of my life – her.