Whoever becomes ORF chief: One person alone cannot fix it

The selection process for the next ORF director general has been likened to a peculiar casting show, with seven candidates presenting their visions for the Austrian public broadcaster. The event, broadcast on ORF III, saw contenders explain why they are the best choice and how ORF can improve.

Former ORF executive Ingrid Thurnher commented that while it would have been appealing to end her career as director general, she chose not to apply to address "old burdens" within the organization. She noted that not applying allowed her to avoid "tactics" and doing "what is opportunistic."

The candidates' presentations were characterized by a focus on popular programs like ski racing and "Dancing Stars," praise for the nine regional studios, and a general avoidance of direct criticism towards each other. This approach is seen as necessary given the "bizarre" selection procedure, where 35 foundation board members are expected to rubber-stamp a decision already made, despite the appearance of autonomy.

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It would have been appealing to end her career as director general.

A peculiar aspect of the election is that the foundation board members' names are written on their ballots, making them accountable for their votes. This system is described as a typically Austrian compromise, aiming to comply with European media freedom laws while still achieving a desired outcome.

Clemens Pig, the former CEO of the Austrian Press Agency (APA), is widely considered the frontrunner. However, he reportedly appears uncomfortable with the political maneuvering involved in his potential appointment, especially when compared to rivals like Markus Breitenecker and Lisa Totzauer, who have stronger television backgrounds. The article suggests that the crisis at ORF is fundamentally a leadership crisis, marked by past executive behavior and subsequent legal battles.

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I don't have to strategize, I don't have to do what is opportunistic.