Why men cheat: It's not about sex, but emotional dissatisfaction, study finds

Men's infidelity often stems from a lack of emotional fulfillment rather than purely sexual desire, according to psychotherapist Gary Neuman's research. The study, reported by Business Insider, found that a significant 48 percent of male respondents cited emotional dissatisfaction as their main reason for cheating.

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The main reason men cheat has little to do with sex and physical attraction.

Neuman's findings suggest that men, contrary to common assumptions, are deeply emotional beings who crave praise and admiration. When these needs are not met within their primary relationship, they tend to seek them elsewhere. Workplaces are a frequent hunting ground, with 40 percent of men admitting to infidelity with a colleague, often because their professional contributions receive validation.

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Men are more emotional than is commonly thought and seek praise and admiration.

Interestingly, the research also revealed a surprising trend: 88 percent of men confessed to cheating with someone they considered less physically attractive than their partner. This statistic underscores the idea that emotional needs and the pursuit of validation can be more powerful drivers of infidelity than physical attraction.

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Most often, it's someone from work because 40 percent of men have cheated on their partner with a colleague because they often receive praise for their work.

Furthermore, the study indicated a social influence on infidelity, noting that men are more likely to cheat if their friends also engage in such behavior. This suggests that peer behavior can normalize infidelity and provide a form of justification for their actions.

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88% of men admitted to cheating on their partner with a person they consider less attractive.