Winners Emerge at QShelter’s Maiden Fitness Event

Lagos, Nigeria – QShelter Limited made a significant splash with its inaugural fitness and lifestyle event, the 2004 M00VE Experience, held at the 2004 Estate along the Lagos Coastal Road. This event wasn't just about a marathon; it was a vibrant celebration of community, wellness, and a forward-thinking approach to real estate development.

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This initiative is not just about promoting our project but about creating awareness of the scale and vision behind the 2004 Estate, as well as contributing to efforts to reduce the housing deficit in Nigeria. We believe this is just the beginning and we look forward to making this an annual event.

The marathon saw enthusiastic participation, with winners like Fadekemi Erinle and Gyang Sunday clinching prizes across different categories. But the day offered much more, including a fun race, aerobics, dance sessions, and even a football match, proving that QShelter is committed to building more than just houses – they are cultivating a lifestyle.

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We identified an existing culture of fitness within this environment and decided to build on it by creating a platform that brings people together at a larger scale. Beyond that, we are developing a community that supports not just housing, but lifestyle, wellness, and long-term value for residents.

Kola Sowande, Chairman of QShelter Limited, articulated the dual purpose of the event: promoting the 2004 Estate project and actively contributing to solving Nigeria's pressing housing deficit. This initiative underscores a growing trend in Nigerian real estate, where developers are increasingly integrating community engagement and lifestyle amenities into their projects. The vision is clear: create not just homes, but thriving communities.

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The end product - the movie 'It Ends with Us' - is a source of pride to all of us who worked to bring it to life.

Gbenga Alamu, COO, emphasized the deliberate community engagement behind the event, noting the existing fitness culture in the area. This strategic approach ensures that QShelter's developments resonate with residents' aspirations for wellness and long-term value. The participation of Nollywood actor Tobi Bakre and the praise from marathon winner Fadekemi Erinle further highlight the event's success in bringing people together and advancing sports development in Nigeria. This is just the beginning, and QShelter's commitment to making this an annual event promises continued positive impact.

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We acknowledge the process presented challenges and recognise concerns raised by Ms Lively deserved to be heard. It is our sincere hope that this brings closure and allows all involved to move forward constructively and in peace.