World Cup 2026: Secretariat of Tourism and Volaris launch "El Embajador" to tour sports venues

Mexico is gearing up to welcome the world for the 2026 FIFA World Cup, and the Secretariat of Tourism, in collaboration with Volaris, is ensuring that the message of Mexico's vibrant appeal reaches far beyond the host cities. The launch of "El Embajador," a specially branded aircraft, is a testament to this ambitious vision. This initiative transforms a commercial airliner into a mobile platform for promoting Mexico's rich tourism offerings across the Americas. The "México está de Moda" branding on the aircraft is not just a slogan; it's a declaration of Mexico's contemporary allure and its readiness to impress international visitors.

Secretary of Tourism Josefina Rodríguez Zamora rightly emphasizes that air connectivity is a cornerstone of tourism development. By partnering with Volaris, the ministry is not merely enhancing promotional reach but also strengthening the very infrastructure that brings visitors to Mexico. The eight-month tour across strategic destinations in the US, Central, and South America is designed to capture the attention of millions of potential travelers. The goal is to ensure that the influx of football fans during the World Cup transforms into a broader appreciation for Mexico as a multifaceted destination, offering experiences that linger long after the final whistle.

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Thanks to strategic alliances with airlines like Volaris, we are taking the promotion of Mexico to new heights, bringing destinations closer, generating opportunities, and strengthening our country's connectivity. Mexico is fashionable, and now it will also be present aboard flights connecting Mexico with the world, where millions of travelers will not only come for football but will discover a unique experience: a country that is lived, shared, and remains forever in memory.

Holger Blankenstein, Executive Vice President of Volaris, echoes this sentiment, highlighting that "El Embajador" serves as an initial, captivating introduction to Mexico for international travelers. The aircraft's presence at numerous airports acts as a powerful visual cue, signaling that Mexico is more than just a host for a major sporting event. It is a destination brimming with cultural, gastronomic, and natural wonders waiting to be explored from north to south. This strategic alliance between the government and a leading airline exemplifies Mexico's proactive approach to maximizing the economic and cultural benefits of hosting the World Cup, aiming to leave a lasting impression on global travelers and solidify Mexico's position as a premier tourist destination.

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Mexico will receive the whole world during the World Cup, and we want the world to arrive eager to stay longer. This plane is our way of telling the international traveler, from the moment they see it on the tarmac, that Mexico is not just a sports venue: it is a destination worth exploring from north to south.