Young Vietnamese Hunt for Deals on Double Day 5-5, Placing Orders Through the Night

The 5-5 "double day" sales event has ignited a frenzy among Vietnamese youth, who eagerly participated in the online shopping spree. As the clock struck midnight on May 5th, countless young shoppers, like 25-year-old Tran Thi Phuong Nhi from Ho Chi Minh City, were glued to their screens, quickly adding items to their carts and completing purchases. The allure of deep discounts, often available only during specific time slots, drove many to stay up late. Skincare and travel essentials were particularly popular choices for the summer season. Linh Chi, an office worker in HCMC, reported making nearly 10 purchases totaling almost 3 million VND, covering everything from cosmetics to clothing and luggage for an upcoming family trip. She highlighted the combined discounts from platforms and sellers, noting savings of up to 30% on some items. This shopping fervor wasn't limited to consumers; sellers and influencers also capitalized on the event. Livestreams hosted by KOLs like Hannah Olala attracted massive online audiences, eager to snag deals on products ranging from cosmetics to home appliances. Brands like Cocoon Vietnam also launched extensive "Summer Sale" promotions to boost consumer spending. The 5-5 event underscores the growing influence of e-commerce and promotional events in Vietnam's consumer landscape, particularly among the younger demographic.

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I almost don't buy right when I see something I like anymore, I just put it in my cart and wait for the double day to click pay. Some items are deeply discounted only during this hour.