89 and 87-Year-Old Grandmothers Revive 600-Year-Old Bakery with Viral Social Media Flair

In the heart of Altamura, Italy, a culinary revival is underway, led by two remarkable nonnas, Teresa and Graziella. At ages 89 and 87, they are the vibrant faces of the Antico Forno di Santa Caterina, a bakery with roots stretching back to 1306. What began as a way to preserve tradition has blossomed into an international sensation, thanks to their engaging Instagram reels. These short videos, often featuring playful banter and mouthwatering demonstrations of traditional Puglian cuisine, have captured the hearts of thousands worldwide. Their journey is a testament to the enduring power of heritage and the innovative spirit of its custodians. During the pandemic, when sales dwindled and the future of the historic bakery seemed uncertain, a local youth's initiative to showcase their work online sparked a viral phenomenon. The "nonne influencers" not only saved the bakery but also brought global attention to the unique culinary traditions of Puglia. Their "XXL bruschetta" and infectious joy have made them beloved figures, proving that age is no barrier to making a significant cultural impact. La Nación celebrates this beautiful fusion of past and present, highlighting how these grandmothers are not just baking bread but also crafting a legacy.

“

Teresa, attacca