B&B launches children’s personal-care range with long-lasting fragrance and 25% more product

Children who spend the day running, exploring and working up a sweat need more than a quick bath, B&B says. Kino Indonesia’s children’s personal-care brand has launched a range designed to keep them clean, fresh and fragrant throughout the day.

The line centers on an Active Fresh Formula with three functions: gentle antibacterial care, odor control and long-lasting fragrance. B&B’s internal research found that 90 percent of mothers felt children aged three to six needed body-care products with a lasting scent.

The range includes hair and body wash, shampoo and conditioner, shower gel, body powder, spray cologne and toothpaste. The shower gel contains five times the moisturizing benefit, while the toothpaste offers what the brand calls 10 Complete Care. The products come in apple, yuzu and berry fragrances.

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B&B offers a practical product range for children’s needs, from hair and body care to dental and oral hygiene.

“B&B offers a practical product range for children’s needs, from hair and body care to dental and oral hygiene,” Group Brand Manager Popi Novella said in Jakarta on September 3, 2026. She added that each product has a different function, but all are “formulated for kids.”

Public figure and mother Fitri Tropica said parents enjoy seeing children explore freely, but the routine after play also matters. “After playing, children can become clean, fresh, comfortable and long-lastingly fragrant again with products made specifically for children,” she said.

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After playing, children can become clean, fresh, comfortable and long-lastingly fragrant again with products made specifically for children.