Big Bad Wolf Books Fair in Jakarta Offers 24-Hour Shopping Experience

The Big Bad Wolf (BBW) Books fair has once again transformed the ICE BSD into a bibliophile's paradise, this time with an unprecedented 24-hour shopping experience throughout its duration. This initiative, a nostalgic nod to BBW's 2016 debut in Indonesia, aims to redefine the book-buying experience, offering unparalleled flexibility and convenience to avid readers.

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Waktu ini pas buat saya karena di luar office hour.

For many, like Rio and Ayu, the allure of midnight book hunting lies in escaping the daily grind and the usual rush. The late hours provide a tranquil environment, free from the frenetic energy of daytime crowds. This allows for a more deliberate and enjoyable selection process, turning a simple shopping trip into a leisurely pursuit. The added benefit of night-time discounts further sweetens the deal, making the journey to ICE BSD, even from distant areas like Cakung, a worthwhile endeavor.

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Lagipula, kalau malam diskonnya juga lumayan.

BBW Indonesia's Country Director, Marthius Wandi Budianto, emphasizes that the 24-hour service is not just about convenience; it's about fostering a deeper connection with books and the joy of discovery. By removing time constraints, BBW encourages patrons to immerse themselves in the vast collection, take their time, and perhaps even revisit their selections. This commitment to accessibility and customer experience, including daily giveaways for the first 1000 customers, underscores BBW's mission to make reading a boundless and engaging activity for everyone in Indonesia.

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Kalau sore, ke arah sini, macet sekali. Jadi sekalian saja belanja buku malam-malam.