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🇧🇷 Brazil /Economy & Trade

Brazil’s PT launches new slogan targeting Bolsonaro family over Trump tariffs

From Folha de S.Paulo · () Portuguese

Translated from Portuguese and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Ongoing story
  • Brazil’s Workers’ Party has begun testing a campaign slogan that ties the Bolsonaro family to tariffs imposed by Donald Trump.
  • The party previously promoted the nickname “tariflávio” for Flávio Bolsonaro through its communications secretary, Éden Valadares.
  • The campaign will use Brazil’s flag and green-and-yellow colors to appeal to national pride and present the PT as Brazil’s defender.

Brazil’s Workers’ Party, or PT, is testing a new campaign slogan aimed at the Bolsonaro family after promoting the nickname “tariflávio” for Flávio Bolsonaro.

The slogan, “Defend Brazil from the Bolsonaros’ tariffs,” links the former president’s family to the tariffs imposed by Donald Trump. Éden Valadares, the party’s communications secretary, introduced the nickname “tariflávio” on social media.

The PT wants to validate a message that can mobilize voters and target what it describes as a real movement. The campaign will seek to revive feelings of Brazilian pride, using the national flag and green-and-yellow colors in its visual identity.

The party also plans to emphasize what it calls the Bolsonaro family’s subservience and tell voters that Lula’s party is the one defending Brazil. The PT has previously used the slogan “Who defends you is the PT” and, in recent days, the message “PT. In defense of Brazil and the Brazilian people.”

Defend Brazil from the Bolsonaros’ tariffs.

· Workers’ PartyThe slogan is being tested as part of the PT’s campaign targeting the Bolsonaro family.
About this summary

Originally published by Folha de S.Paulo in Portuguese. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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