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🇮🇩 Indonesia /Economy & Trade

BTN Involved in Revitalizing InJourney Tourist Destinations

From Tempo · (8m ago) Indonesian Positive tone

Translated from Indonesian, summarized and contextualized by DistantNews.

TLDR

  • PT Bank Tabungan Negara (BTN) will participate in the revitalization of tourist destinations managed by InJourney.
  • The collaboration includes developing areas like Borobudur, Prambanan, Ratu Boko, and TMII.
  • BTN will provide financial support, manage payment systems, and offer promotions to attract tourists.

PT Bank Tabungan Negara (BTN) is set to play a significant role in enhancing Indonesia's key tourist attractions, as announced by its President Director, Nixon L.P. Napitupulu. The state-owned bank has entered into a formal cooperation agreement to assist in the revitalization of several destinations under the management of InJourney Destination Management (IDM), including the renowned Borobudur and Prambanan temples, Ratu Boko Palace, and Taman Mini Indonesia Indah (TMII).

Dukungan penataan ini menyasar perbaikan fasilitas, sistem transaksi, hingga pendanaan untuk acara-acara besar guna menarik lebih banyak wisatawan

— Nixon L.P. NapitupuluExplaining BTN's role in improving facilities, transaction systems, and funding events to attract tourists.

This partnership extends beyond mere financial backing. BTN will actively manage payment systems, facilitate transactions, and provide sponsorship for events aimed at drawing more visitors. Napitupulu highlighted the immense potential of the tourism sector, noting that a substantial portion of BTN's 7 million customers are avid travelers. The bank plans to leverage its customer base through targeted promotions to boost visitor traffic to these sites.

Kerja sama ini tidak sekadar soal keuangan, tapi kami akan menangani sistem pembayarannya, transaksinya, hingga pemberian sponsor untuk program-program yang ada

— Nixon L.P. NapitupuluDetailing BTN's comprehensive support beyond just financial aid, including managing payments and sponsorships.

Febrina Intan, President Director of IDM, expressed optimism about BTN's involvement, stating that the support is crucial for the ambitious plans to overhaul the physical infrastructure and enhance the visitor experience. With the renovation of Borobudur Temple nearing completion, the focus will shift to Prambanan Temple, aiming for a modern yet historically sensitive upgrade. The collaboration signifies a concerted effort to elevate Indonesia's tourism offerings, making them more attractive and engaging for both domestic and international tourists, thereby boosting the national economy.

Jadi kami akan bantu dorong mereka datang lewat berbagai promo dan komunikasi agar menjadi trafik pengunjung bagi destinasi wisata ini

— Nixon L.P. NapitupuluDescribing how BTN will use promotions and communication to drive visitor traffic from its customer base.
DistantNews Editorial

Originally published by Tempo in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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