Celebrating Bernarda Jeklin: A Slovenian Media Pioneer Turns 90

Today, we celebrate a true icon of Slovenian journalism and public life: Bernarda Jeklin, who turns 90. It is no exaggeration to say that Bernarda, a name that needs no surname, has profoundly shaped the landscape of Slovenian print media. Her pioneering spirit in magazine publishing, coupled with her sharp intellect and distinctive voice, has left an indelible mark.

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As if she were a fairy-tale heroine.

Bernarda Jeklin was more than just an editor; she was a mentor, a visionary, and a constant companion to many, myself included. Her work was characterized by a unique blend of wisdom, courage, and a worldly perspective. She was known for her fairness, her decisiveness, and her unwavering support for those in need, while fearlessly challenging arrogance. Her famous moniker, the 'red baroness,' perhaps alluded to her fiery spirit and distinctive red hair, but it was her independent thinking that truly set her apart.

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As if she were a fairy-tale heroine.

In a candid conversation last year, Bernarda shared her unique philosophy on life and public perception. She acknowledged that some might still be scandalized by her unconventional lifestyle, living outside the expected mold for a woman of her age. Yet, she possesses a remarkable gift: the ability to completely disregard public opinion. 'I have a tremendously good quality, which I constantly explain and which helps me live happily,' she stated, 'and that is that I throw public opinion over my shoulder. Elegantly and completely without problems, I couldn't care less what anyone thinks about me. It is a gift from God.' This fearless independence is a core part of her enduring legacy.

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I have a tremendously good quality, which I constantly explain and which helps me live happily. And that is that I throw public opinion over my shoulder. Elegantly and completely without problems, I couldn't care less what anyone thinks about me. It is a gift from God.

As she celebrates this milestone birthday, it's clear that a 'normal' celebration would not be her style. Bernarda Jeklin has always lived life on her own terms, a true trailblazer who inspired countless individuals. Her sharp wit, vibrant energy, and distinctive style, even now, remind one of a fairy-tale heroine. We raise a toast, in spirit, with her favorite Schweppes Bitter Lemon, to a remarkable woman who continues to embody a life lived with passion, integrity, and an admirable disregard for convention.

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I'm only sorry that I haven't fucked up more in life, as she said in her characteristic style.