CFAO aims to open "Made In Cameroon" products to 47 African countries

The "Made In Cameroon" initiative is gaining significant traction, with CFAO setting an ambitious goal to introduce products from Cameroon to 47 African nations. This vision, reiterated by CEO Malick Niang during the third edition of the "Made In Cameroon" fortnight, underscores a growing commitment to promoting local entrepreneurship and expanding market access for Cameroonian goods.

The ongoing event at Carrefour and Playce stores in Yaoundé serves as a vibrant platform for Cameroonian producers. Independent researcher Abel Amadou Haman Yallah and sausage producer Astrid Nfongmo are among those benefiting from the exposure, highlighting the event's role in fostering connections, increasing visibility, and boosting sales. Nfongmo specifically praised Carrefour Market's support in popularizing their locally made products.

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Carrefour Market nous accompagne en propulsant davantage nos produits par la vulgarisation, en faisant comprendre aux populations camerounaises que nos produits sont faits localement et à booster notre capacité de vente en touchant davantage notre cible

Organized by the association LEGACI, the "Made In Cameroon" fair brings together 20 multi-sectoral exhibitors, emphasizing a diverse range of products from agro-food to traditional medicine and digital services. While the fair aims for comprehensive representation, Jean Pierre Mbanga of LEGACI noted that only 40% of producers have been represented in supermarkets over the three editions. This highlights the ongoing challenge and the association's dedication to providing market access and visibility to a wider array of local creators.

From a Cameroonian perspective, this initiative is more than just a trade fair; it's a crucial step in building national economic resilience and showcasing the country's creative and productive capacity on a continental scale. The "Made In Cameroon" fortnight directly supports the government's drive to connect consumers with local products, fostering a sense of national pride and economic self-sufficiency that resonates deeply within the country.

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Nous essayons de toucher tous les secteurs sans oublier un