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Chong Kun Dang Boosts Skincare Presence with Derma Gram
🇰🇷 South Korea /Health & Science

Chong Kun Dang Boosts Skincare Presence with Derma Gram

From Dong-A Ilbo · (14m ago) Korean Positive tone

Translated from Korean, summarized and contextualized by DistantNews.

TLDR

  • Chong Kun Dang is strengthening its presence in the Korean skincare market with its over-the-counter drug, Derma Gram PDRN Cream.
  • The campaign highlights the cream's PDRN ingredient, derived from salmon DNA, for skin regeneration and inflammation relief.
  • The product features an airless pump for hygienic use and is formulated without steroids or artificial fragrances.

Chong Kun Dang is making a significant push into the lucrative Korean skincare market, leveraging its pharmaceutical expertise to promote its over-the-counter (OTC) product, Derma Gram PDRN Cream. As reported by Dong-A Ilbo, the company is launching a digital campaign to emphasize the cream's capabilities in skin regeneration and improvement, tapping into a growing consumer trend that blurs the lines between medical treatments and cosmetic enhancements.

We will widely convey the core message of Derma Gram PDRN Cream, which helps in the actual recovery of damaged skin tissue beyond improving the skin surface, through the campaign.

— Chong Kun Dang officialExplaining the campaign's focus on the cream's regenerative properties.

The campaign, themed 'Skin Regeneration, Correctly with Derma,' focuses on the scientifically-backed benefits of PDRN (Polydeoxyribonucleotide). Derived from salmon DNA, PDRN is known for its efficacy in skin tissue regeneration and inflammation reduction. Chong Kun Dang is strategically positioning Derma Gram not just as a cosmetic but as a pharmaceutical-grade solution, highlighting its ability to achieve what ordinary cosmetics cannot – actual repair of damaged skin tissue.

This approach reflects a broader trend in the Korean beauty industry, where consumers increasingly seek products with proven efficacy and active ingredients. The inclusion of an airless pump for hygienic application and the formulation's exclusion of steroids, artificial fragrances, and other irritants further appeal to a discerning market that prioritizes both results and safety. The product is available in 10g and 30g sizes, with the larger size featuring the advanced pump mechanism.

Derma Gram is a brand developed under the principle of not compromising on ingredients and efficacy.

— Chong Kun Dang officialHighlighting the brand's commitment to quality and results.

From a Korean perspective, Chong Kun Dang's strategy is a smart adaptation to market demands. The emphasis on PDRN, a well-researched ingredient, aligns with the Korean public's sophisticated understanding of skincare science. While Western markets might focus more on trendy ingredients, Korean consumers and media, like Dong-A Ilbo, appreciate the rigorous development and proven benefits of pharmaceutical-grade products entering the beauty space. This move by Chong Kun Dang signifies a confident stride in utilizing its R&D strengths to capture a larger share of the competitive beauty sector.

We will continue to introduce skin disease treatment products that consumers can trust based on proven technology.

— Chong Kun Dang officialStating the company's future plans in the skincare sector.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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