Cross-border shopping in Sweden could pay off: Experts share their advice

For Norwegians, the allure of "harryhandel" – cross-border shopping – has always been strong, driven by price differences. Recent developments, including a Swedish VAT cut on food and a significantly stronger Norwegian krone, have amplified this temptation. However, as consumer economist Magne Gundersen from Sparebank 1 points out, a well-thought-out plan is crucial to actually save money. Simply crossing the border without research can lead to unexpected costs or purchases that negate any potential savings.

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It is not long ago you had to pay 108 Norwegian kroner for 100 Swedish, now it is 100 against 100.

The strengthening of the Norwegian krone is influenced by factors like high interest rates and the geopolitical situation in the Middle East, which has boosted oil and gas prices. This economic backdrop makes Swedish goods appear cheaper, but the actual savings depend on careful planning. Gundersen emphasizes the importance of knowing what you need and comparing prices beforehand, warning against impulse buys of items that might not be cheaper after all.

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It is important to investigate what you actually need, and have a clear plan for what you want to buy.

Furthermore, the choice of currency at the point of sale can make a difference. Opting for Swedish kronor instead of Norwegian ones can yield further savings, a detail often overlooked by shoppers. Research leader Alexander Schjøll from Oslo Met echoes these sentiments, highlighting that while the Swedish VAT reduction has had an effect, the overall profitability still hinges on individual planning and proximity to the border. The advice from experts is clear: while opportunities for savings exist, they require diligence and a strategic approach to truly pay off.

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If you travel from Stavanger to Sweden to buy bacon, I don't think it will be profitable.