DatVietVAC Eyes 2026 IPO, Bets Big on IP Exploitation After "Say Hi" Success

DatVietVAC is charting an ambitious course toward its IPO in 2026, with a clear strategy to leverage intellectual property (IP) as its primary engine for growth. As reported by Tuổi Trẻ, the company's CEO, Đào Văn Kính, highlighted the significant success of the "Anh trai Say Hi" ecosystem, which generated over 1,000 billion VND in revenue in 2025 alone. This demonstrates DatVietVAC's capability in large-scale content development, operation, and monetization.

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The "Vũ trụ Say Hi" ecosystem alone brought in over 1,000 billion VND in revenue in 2025, showing how businesses build, operate, and exploit content on a large scale.

This strategic shift from "producing for broadcast" to "producing for multi-channel exploitation" is a key differentiator. While previously relying on international content licenses, DatVietVAC has pivoted to developing original domestic programs since 2024. The IP exploitation model extends beyond ticket sales to include sponsorships, merchandise, and direct fan engagement. Franchises like "anh trai say hi," "em xinh say hi," and "2 ngày 1 đêm" are being leveraged across content releases, concerts, merchandise, brand collaborations, and artist image rights, creating a continuous revenue stream independent of broadcast schedules.

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DatVietVAC's approach to content is gradually shifting from 'producing for broadcast' to 'producing for multi-channel exploitation'.

The company's extensive artist ecosystem, comprising over 100 artists with about 80% already commercialized, also contributes substantially to revenue. With the growing trend of content and KOL marketing over traditional media marketing, DatVietVAC is well-positioned to capitalize on advertising budgets increasingly tied to influencers. The IPO, aimed at raising capital, also serves to standardize operations and enhance transparency, with the timing dependent on market conditions and legal procedures. As cultural industry policies evolve, DatVietVAC is poised to deepen its involvement in content, performance, advertising, and television, even exploring concert expansions to new localities beyond Hanoi and Ho Chi Minh City.

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Revenue not only comes from ticket sales but also from sponsorship, event advertising, merchandise sales, and direct fan interaction.