Domestic Tourism: Boosting Local Clientele to 50% by 2028

Tunisia is strategically pivoting towards its domestic travelers, recognizing the immense potential of local tourism to invigorate the sector. The ambitious goal of reaching a 50% market share for domestic tourism by 2028 signifies a fundamental shift, positioning it not merely as a supplement but as the core engine of Tunisia's tourism industry.

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Le touriste local constitue aujourd’hui la colonne vertébrale de l’industrie touristique nationale.

Lotfi Brahmi, President of the domestic tourism commission at the Tunisian Federation of Travel Agencies (FTAV), highlighted that domestic and neighboring country tourism currently surpasses 30%. This figure, while significant, falls short of the national strategy's aspirations. The objective is to cultivate a sustainable, year-round tourism economy, moving beyond the traditional reliance on the summer high season.

To achieve this, a cultural shift among Tunisian vacationers is deemed essential. Brahmi stressed the critical importance of early booking. This practice not only allows travelers to secure better services but also ensures access to more competitive pricing, aligning with the purchasing power of Tunisian citizens. By planning ahead, local tourists become active participants in creating a more stable and accessible tourism ecosystem for everyone.

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l’objectif affiché de la stratégie nationale est de franchir la barre des 50 % de parts de marché d’ici 2028.

From our perspective in Tunisia, this focus on domestic tourism is a vital step towards economic resilience and self-sufficiency. It acknowledges the value of our own citizens as key contributors to our national economy. By encouraging Tunisians to explore their own country, we not only boost the tourism sector but also foster a deeper appreciation for Tunisia's rich cultural heritage and diverse landscapes. This strategy promises to create a more robust and inclusive tourism industry, benefiting local communities and the nation as a whole.

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Il a souligné l’importance cruciale de la réservation anticipée, un levier essentiel pour garantir de meilleures prestations et, surtout, des tarifs plus compétitifs adaptés au pouvoir d’achat du citoyen.