Don't Use the Doctor's Blouse as a Sales 'Prop'

Tuổi Trẻ voices serious concern over the deceptive practices infiltrating the cosmetic market, where the credibility of medical professionals is being exploited for commercial gain. The article underscores a troubling trend: individuals, some not even doctors or specializing in dermatology, are using their perceived authority to endorse products, leading consumers down a dangerous path.

We have seen firsthand the devastating consequences of these misleading advertisements. Patients present with severe skin conditions – from prolonged irritation and redness due to "skin recovery combos" to worsened acne from "quick-fix" treatments and even corticosteroid poisoning from unverified creams. The trust placed in a "doctor's" image creates a false sense of security, diminishing consumer vigilance and encouraging self-treatment over professional medical consultation.

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In medicine, the image of a doctor is associated with trust and legitimacy. When this image is used in cosmetic advertising, it creates a very strong psychological effect, making consumers easily believe that the product has been medically verified, reducing their vigilance about risks.

This isn't merely about false advertising; it's a calculated "borrowing of medical prestige" to manipulate consumer behavior. While some may dismiss cosmetics as superficial, the skin is our body's largest organ, capable of absorbing harmful substances. Unregulated products can contain potent steroids, heavy metals, or harsh chemicals, leading to severe damage, secondary infections, and, in many cases, conditions that are far more difficult and costly to treat.

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This is an important issue, as it is not just misleading advertising, but also 'borrowing medical prestige' to guide patient behavior.

Fortunately, Vietnam's Decree 87/2026, effective May 15, introduces much-needed penalties. Fines of up to 40 million VND for false claims and 15-20 million VND for using medical imagery in cosmetic ads are significant steps. However, as Tuổi Trẻ emphasizes, effective enforcement is crucial. This includes rigorous monitoring of online platforms like Facebook and TikTok, and holding both influencers and content creators accountable, especially those masquerading as medical experts.

This issue is particularly resonant in Vietnam, where the medical profession is highly respected. The misuse of this trust erodes public confidence and poses a direct threat to public health. Tuổi Trẻ believes that clear regulations and robust oversight are essential to protect consumers, preserve the integrity of the medical field, and ensure that advertising practices are both ethical and transparent.

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The use of images, uniforms, names, correspondence, and articles from medical facilities, doctors, pharmacists, and other healthcare personnel to advertise cosmetics will be fined from 15 to 20 million VND.